Start-ups • Product Companies • Agencies • Systems Integrators
Very often, high-tech vendors develop bright ideas and disruptive technologies but experience difficulties in the last mile: transforming the technology into a product that creates business opportunities. And those who do very often do not cross the chasm from selling pilot projects to closing big sales.
HB & MJ Partners brings competencies in managing the go-to-market process of a new technology and a deep knowledge of the buying process of larger companies. HB & MJ Partners can help you becoming a long-term strategic partner to these enterprises.
How HB & MJ Partners can help you?
- Transform new technologies into mainstream products through leadership in new-product development management
- Introduce these products to a competitive market through effective go-to-market strategy, upstream and downstream marketing
- Sell your products and services directly to clients or through partners
- Unearth unanticipated needs for the technology to expand business with a client beyond first sales
- Bring in new leads in the sectors of advertising, media, and communications, by far the largest consumers of new technologies such as digital and data
What will HB & MJ Partners bring you?
- Strong, broad, and up-to-date knowledge about new technology and IT –and their usage in the B2C and B2B sectors
- Good understanding of how large companies buy, integrate, and consume new technologies, who are the decision makers, and how to deal with each of them
- Skills to communicate and negotiate with C-level executives and general managers during complex B2B purchases
- Pragmatism and rigor to open, follow, and close deals
- Large professional networks covering Europe, North America, and East Asia, including Execs at multinationals, investment firms, and technology partners