About Hassan Lâasri
Thirty years from AI research to data and AI inside companies.
Strategic advisory, interim executive leadership, and executive training, on one standard: full handover.
The Work
Research, products, company systems, and teaching.
I build data and AI systems, then build the teams that run them. When I leave, the system keeps working. That distinction defines the work.
I began in AI research at Inria and UMass Amherst, then led one of the first worldwide telecom platforms at Alcatel and grew ILOG’s telecom business from 2% to 46% of revenue. Over the last decade, through HB & MJ Partners, I have led data and AI programs for Christian Dior Couture, Carrefour, Covéa, EDF, and a Swiss investment bank.
Today, I build Commercial Intelligence Instruments (CII), an AI-native platform for complex B2B selling, and lead selected engagements through HB & MJ Partners. For each engagement, I lead the work and bring in independent professionals from my network when needed. I also teach Enterprise AI at UM6P and KEDGE.
To discuss a specific problem or engagement, message me on LinkedIn.
The Path
From multi-agent research to enterprise transformation.
Six stages, from research to the practice I run today.
Research foundations
PhD in Artificial Intelligence (blackboard systems) at Inria; postdoctoral research in Distributed AI (multi-agent systems) at UMass Amherst. Industrial research at Alcatel: two AI patents granted, now part of Nokia Bell Labs IP.
Systems at carrier scale
Alcatel: built and led one of the first worldwide telecom network management platforms, a 140-person team across internal staff, contractors, and partner companies; distributed systems architecture. Clients included France Telecom, Telecom Italia, and Deutsche Telekom.
Go-to-market across industries
ILOG (now part of IBM): grew the telecom vertical from 2% to 46% of revenues as Marketing Director, contributing to the IPO (Nortel, Motorola). Esterel Technologies: safety-critical embedded systems (Dassault, Airbus). Zeliade Systems: quantitative finance for hedge funds in New York, London, Hong Kong. Executive Certificate in Marketing Strategy, Stanford University.
Platforms and measurement
Ipsos: Chief Project Officer; built survey platforms and audience measurement systems, leading a team of 10 coordinating global data infrastructure (Procter & Gamble, Nestlé, Microsoft, BBC). BVA: interim executive leading the data science practice for luxury and consumer goods clients.
Data and AI inside companies
Christian Dior Couture, Carrefour, and Covéa: data and AI programs across luxury, retail, and insurance. Plus data strategy at EDF, a Swiss investment bank fintech realignment, and an AI recommendation engine that became the data and AI product of HighCo’s agency, each ending in full handover.
Commercial Intelligence Instruments (CII)
Since March 2026, I have been building an AI-native platform for complex B2B selling.
Next step
Have a system to build, and to hand over?
Write with the problem you are facing. I reply personally, and I will tell you if it is not a fit.
Message Hassan on LinkedInI take on two or three engagements a year.