Data, AI, and growth systems. The organizations to run them. When the engagement ends, the system is live, the team is in place, the work continues without me.

A CRM overhaul that generated €400M at Carrefour. A global data transformation at Christian Dior Couture, built and handed over in four months. Data governance across three insurance brands at Covéa: 11.5 million records integrated, 100+ stakeholders aligned. The first worldwide telecom network management platform at Alcatel-Lucent, leading a team of 140. A telecom software vertical grown from 2% to 46% of revenues at ILOG, contributing to the IPO.

PhD in Artificial Intelligence, INRIA. Postdoc in distributed AI, UMass Amherst. Executive Certificate in Marketing Strategy, Stanford. Two AI patents. Thirty years building in industry. The doctoral work on multi-agent architecture connects directly to the multi-LLM orchestration I design and teach today.

Advisory and Consulting

Every mandate follows the same logic: diagnose, design something that works, make sure it runs without me.

Data strategy, AI governance, CRM architecture, and international go-to-market. Recent work: US beachhead strategy for Erwin Labs (AI skills graph), US market entry for JT Mobile Intelligence (fraud prevention, delivered in 20 days), digital wealth audit for a Swiss investment bank (CHF 12M revenue gain).

AI-assisted business development systems: disciplined pipelines that use AI to identify, qualify, and prioritize prospects based on evidence, not guesswork.

Interim Executive

Step in when a company needs execution, not recommendations. I build the system, put the team in place, and hand over when it runs.

Enterprise data governance at Covéa across three brands (11.5 million records integrated, 100+ stakeholders aligned). Global data transformation at Christian Dior Couture (organization design, roadmap, senior leadership hired in four months). Data science practice at BVA: L’Oréal, Chanel, Longchamp, Lacoste.

Executive Training

AI governance and enterprise AI at UM6P in Morocco (since 2023) and KEDGE Business School in France (since 2025). After five days of training, KEDGE MBA students build business plans with real market data in under half a day.

Custom programs for organizations whose leadership needs to make decisions about AI, not just use the tools.

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Based in France, works internationally.
Contact: hlaasri@hbmjpartners.com 
Monthly writing: hassan-laasri.medium.com